Tuesday, May 18, 2010

cherish the chickens

Is the ad effective in the sense that it makes you see the chicks as chicken nuggets? How does the ad make its point through the use of guilt? Is it influential enough to change a persons meat intake?


7 comments:

Alexandra Mintle said...

the ad uses adorable little chicks in a way to appeal to people emotionally. The ad may make people reflect for a moment, but then go right back to eating meat. In ways it works, but I don't see it changing peoples eating habits.

MaxAnderson said...

I feel the cheap and uninspired tactics used in this poster would have little effect.

Quitfollowingme said...

Awww, you can't eat that! It's adorable!



Yeah...right. The first think I thought when I saw this was "Of course not. You have to be raised and fattened first." Maybe this works on a sort of initial shock value for people who value cute things, but I was wholly unimpressed with this ad. Call me cold, but chickens cannot guilt trip me. There is a minimum IQ requirement for being able to manipulate me, and these poor doomed bits of deliciousness do not meet it.

My final answer is a resounding and resolute 'No'. Now somebody come help me butcher, pluck, gut, and clean these little varmints. I'm hungry.

BrainonDisplay said...

The ad uses something that is seen as cute, innocent, and defenseless to make a pathos appeal to the viewer through sympathy and guilt for the chicks. Often people do not think of what they are eating past what they can see it as, and close off any other knowledge of it. This ad seeks to remove that barrier by using a more exaggerated image to have a more resonating effect. While people may be affected while viewing this ad, there is little chance of it having an impact enough to remove that mental barrier which has been much more strongly established permanently.

Machinator94 said...

The ad is fairly effective using the sense of "cute", "fluffy" and "innocent" to get its point straight across. Kind of like saying the chicks didn't do anything so why eat them?

But to change a person's meat intake? I think it depends on how much the person has on a moral stature. Not everyone listens to their conscience, and some of us have it starved, locked away to who knows where the abyss leads.

Tee.Galler said...

Im sorry but the cute little chicks have no effect on me at all. I love chicken and i dont care where the nuggets come from and i'm sure there are others out there that feel the same. When those cute little chicks grow up they'll be ugly old chickens..does that make them worth eating then? Chicken is chicken to me. I don't care. This add is ineffective.

Anonymous said...

The chicks can be imagined as chicken nuggets because they're small and golden, kind of like nuggets. Pathos is also used here because most people have a soft spot when it comes to chicks. I mean they're so cute!